Product Positioning

Position your products and services for success

Your Needs

How you position your product offering with each customer type is critical to market success.

We work with you to:

  • Develop or refine your existing value proposition
  • Position new products and services for market introduction
  • Price products by quantifying customer value
  • Drive commercialization within customer-defined needs
  • Forecast new product acceptance with confidence
  • Develop differentiated customer messaging

Typical Program Elements

  • Product/ service attribute values
  • Defined value proposition
  • Customer segmentation
  • Projected demand curves
  • Product-price scenarios
Case Study

New Flooring Product Introduction

A major flooring manufacturer sought to validate the likely acceptance for a new product among flooring installers and property owners.

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A well-defined product strategy begins with aligning product needs with the real drivers of purchase decision. We can help position and align your product and service offering with each customer group and develop unique positioning given the value delivered.

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