Value-Based Pricing

Profit through customer-focused value pricing

Your Needs

The first step to developing a winning pricing strategy for each market segment begins with an independent view of your existing sales data to set the baseline, followed by price sensitivity analyses with key customer types.

We work with you to:

  • Gain higher portion of customer spend and market share
  • Identify price sensitivity and potential impact
  • Rebalance product mix to drive profitability
  • Segment profitable customers from unprofitable accounts
  • Create new pricing behavior within and outside the organization
  • Set pricing to optimize margins

Typical Program Elements

  • Client pricing-margin diagnostics
  • Product-price positioning
  • Customer buying behavior
  • Pricing action scenario
  • Value-based pricing programs
Case Study

Realigned Pricing Strategy in Laminate Countertops

A leading supplier of high-pressure laminate countertops sought to expand its margins through product repositioning with value-based pricing.

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The right pricing action can deliver bottom line results quickly and consistently. We can create pricing programs to achieve revenue and margin impact for your business.

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