Client Need

At the foundation of any business strategy is understanding your market space and where your products and services are best positioned to deliver next level growth. Principia works with business, sales and marketing teams to:

  • Evaluate existing markets
  • Access new products and markets
  • Analyze technology and competition
  • Understand customer behavior
  • Create market growth strategies
  • Develop strategies for market entry

Client Impact

Our disciplined approach provides a deep understanding of market demand and pinpoints opportunities through a pulse check or deep dive into core and adjacent markets or step-out platform opportunities. Establish an understanding of the "what and where" to participate before the “how” to grow your business.

Typical Program Elements Include:

Size & Segmentation
Competitive Landscape
Distribution Channels
Drivers & Trends
Demand Forecast

Case Studies

Potable Water Pipe Distribution in North America

Situation:  A pipe producer engaged Principia to develop long-range strategy for growing share and margins… Read More

New Opportunities for Solid Surfaces Markets

Situation:  A multinational supplier of solid surfaces sought to expand sales through new markets. Client… Read More


A printable version of our market assessment capabilities is available for download.

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