Residential countertops demand saw strong growth in 2022, with a decrease in single family new construction activity offset by strength of repair and remodeling activity and multifamily new construction. Utilizing Principia’s DemandBuilder® Countertops you can determine current demand, anticipate market changes and forecast demand.
DemandBuilder® subscriptions are updated quarterly with the latest countertops data, so you’ll have access to fresh data throughout the year.
Access a personal view of product demand based on your sales territories.
Quick access to historical and current economic statistics and the impact on demand.
Receive two summary briefs in your annual subscription highlighting market shifts and insights.
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How It All Breaks Down
Interactive demand data is divided by segments and materials covered.
- Materials Covered
- Unit volume and market value
New construction, repair and remodel
- Unit type
Single family and multifamily
- Gross margin
National, regional, divisional, state, CBSA and county level
- Natural Stone
- Solid Surface
Data Visualizations and Customizations Come Standard
- Sales regions and territories mapped overlay in DemandBuilder®
- Customized views support your company’s data needs
- External demand data can be integrated with internal operating data to create a company-specific views
Your Success Is Our Success
Principia is dedicated to partnering with clients to ensure your team gets maximum value and impact using DemandBuilder.
What to Expect
- Formal team onboarding and ongoing training
- Portal support by a customer success manager
- Training for new team members
- Access to industry analysts / subject matter experts
- Check-in throughout partnership to discuss needs and successes
- Portal and industry specific communications via email and blogs
Learn More About DemandBuilder® Countertops Today
Fill out the form below and our team will be in touch to discuss your needs and schedule a demo.
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