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In 2022, single family repair and remodeling of existing decks accounted 61% of decking demand on a volume basis. New deck additions on existing homes accounted for an additional 17% of decking demand. DemandBuilder® Decking uses market research to help you anticipate market changes with a three-year forecast.

Grow with DemandBuilder®

Segment Product Demand

Evaluate current market demand and projections for growth.

Identify Revenue Opportunities

Leverage growth drivers and work with your customers to grow market share in product, market, and/or geography.

Align Sales Resources

Ensure your territory opportunities are synced with sales resources to ensure effective market coverage.

Subscription Features

DemandBuilder® subscriptions are updated quarterly with the latest view of the decking market, stay abreast with the latest data throughout the year.

Custom Territories

Access a personal view of product demand based on your sales territories.

Macroeconomic Dashboards

Quick access to historical and current economic statistics and the impact on demand.

Summary Briefs

Receive two summary briefs in your annual subscription highlighting market shifts and insights.

Voice of Customer

Ask how you can incorporate relevant voice of customer insights into your subscription.

How It All Breaks Down

Interactive demand data is divided by segments and materials covered.

  • Unit volume and market value
  • Construction Type
    New construction, repair and remodel existing, repair and remodel addition
  • Unit type
    Single family, multifamily low-rise, and multifamily high-rise
  • Geography
    National, regional, divisional, state, CBSA, and zip-code level
  • Wood
    Pressure Treated, Hardwood, Cedar & Redwood
  • Wood Alternative
    Capped Composite, Cellular PVC, Uncapped Composite
  • Metal
  • Other Plastics
    Hollow Vinyl, Plastic Lumber

Data Visualizations and Customizations Come Standard

  • Sales regions and territories mapped overlay in DemandBuilder®
  • Customized views support your company’s data needs
  • External demand data can be integrated with internal operating data to create a company-specific views

Your Success Is Our Success

Principia is dedicated to partnering with clients to ensure your team gets maximum value and impact using DemandBuilder.

What to Expect

  • Formal team onboarding and ongoing training
  • Portal support by a customer success manager
  • Training for new team members
  • Access to industry analysts / subject matter experts
  • Check-in throughout partnership to discuss needs and successes
  • Portal and industry specific communications via email and blogs

Learn More About DemandBuilder® Decking Today

Fill out the form below and our team will be in touch to discuss your needs and schedule a demo.


Go Even Deeper with Research & Consulting

Our market intelligence and consulting services provide you the upper hand when making key decisions that lead to sales growth and new opportunities. Let’s discuss your needs today.