In 2022, single family repair and remodeling of existing decks accounted 61% of decking demand on a volume basis. New deck additions on existing homes accounted for an additional 17% of decking demand. DemandBuilder® Decking uses market research to help you anticipate market changes with a three-year forecast.
DemandBuilder® subscriptions are updated quarterly with the latest view of the decking market, stay abreast with the latest data throughout the year.
Access a personal view of product demand based on your sales territories.
Quick access to historical and current economic statistics and the impact on demand.
Receive a summary brief in your annual subscription highlighting market shifts and insights.
Voice of Customer
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How It All Breaks Down
Interactive demand data is divided by segments and materials covered.
- Materials Covered
- Unit volume and market value
- Construction Type
New construction, repair and remodel existing, repair and remodel addition
- Unit type
Single family, multifamily low-rise, and multifamily high-rise
National, regional, divisional, state, CBSA, and zip-code level
Pressure Treated, Hardwood, Cedar & Redwood
- Wood Alternative
Capped Composite, Cellular PVC, Uncapped Composite
- Other Plastics
Hollow Vinyl, Plastic Lumber
Data Visualizations and Customizations Come Standard
- Sales regions and territories mapped overlay in DemandBuilder®
- Customized views support your company’s data needs
- External demand data can be integrated with internal operating data to create a company-specific views
Your Success Is Our Success
Principia is dedicated to partnering with clients to ensure your team gets maximum value and impact using DemandBuilder.
What to Expect
- Formal team onboarding and ongoing training
- Portal support by a customer success manager
- Training for new team members
- Access to industry analysts / subject matter experts
- Check-in throughout partnership to discuss needs and successes
- Portal and industry specific communications via email and blogs
Learn More About DemandBuilder® Decking Today
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