In 2022, single family repair and remodeling of existing decks accounted 61% of decking demand on a volume basis. New deck additions on existing homes accounted for an additional 17% of decking demand. DemandBuilder® Decking uses market research to help you anticipate market changes with a three-year forecast.
DemandBuilder® subscriptions are updated quarterly with the latest view of the decking market, stay abreast with the latest data throughout the year.
Access a personal view of product demand based on your sales territories.
Quick access to historical and current economic statistics and the impact on demand.
Receive two summary briefs in your annual subscription highlighting market shifts and insights.
Voice of Customer
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How It All Breaks Down
Interactive demand data is divided by segments and materials covered.
- Materials Covered
- Unit volume and market value
- Construction Type
New construction, repair and remodel existing, repair and remodel addition
- Unit type
Single family, multifamily low-rise, and multifamily high-rise
National, regional, divisional, state, CBSA, and zip-code level
Pressure Treated, Hardwood, Cedar & Redwood
- Wood Alternative
Capped Composite, Cellular PVC, Uncapped Composite
- Other Plastics
Hollow Vinyl, Plastic Lumber
Data Visualizations and Customizations Come Standard
- Sales regions and territories mapped overlay in DemandBuilder®
- Customized views support your company’s data needs
- External demand data can be integrated with internal operating data to create a company-specific views
Your Success Is Our Success
Principia is dedicated to partnering with clients to ensure your team gets maximum value and impact using DemandBuilder.
What to Expect
- Formal team onboarding and ongoing training
- Portal support by a customer success manager
- Training for new team members
- Access to industry analysts / subject matter experts
- Check-in throughout partnership to discuss needs and successes
- Portal and industry specific communications via email and blogs
Learn More About DemandBuilder® Decking Today
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