DemandBuilder® Decking
Decking Demand Data for Building Product Manufacturers
In 2022, single family repair and remodeling of existing decks accounted 61% of decking demand on a volume basis. New deck additions on existing homes accounted for an additional 17% of decking demand. DemandBuilder® Decking uses market research to help you anticipate market changes with a three-year forecast.
DemandBuilder®: Decking Demand Forecasting for Wood, Composite & Alternative Materials
Subscription Features
DemandBuilder® subscriptions are updated quarterly with the latest view of the decking market, stay abreast with the latest data throughout the year.
Custom Territories
Access a personal view of product demand based on your sales territories.
Macroeconomic Dashboards
Quick access to historical and current economic statistics and the impact on demand.
Summary Brief
Receive a summary brief in your annual subscription highlighting market shifts and insights.
Voice of Customer
Ask how you can incorporate relevant voice of customer insights into your subscription.
How It All Breaks Down
Interactive demand data is divided by segments and materials covered.
- Segments
- Materials Covered
- Unit volume and market value
- Construction Type
New construction, repair and remodel existing, repair and remodel addition
- Unit type
Single family, multifamily low-rise, and multifamily high-rise - Geography
National, regional, divisional, state, CBSA, and zip-code level
- Wood
Pressure Treated, Hardwood, Cedar & Redwood - Wood Alternative
Capped Composite, Cellular PVC, Uncapped Composite
- Metal
Aluminum - Other Plastics
Hollow Vinyl, Plastic Lumber
Data Visualizations and Customizations Come Standard
- Sales regions and territories mapped overlay in DemandBuilder®
- Customized views support your company’s data needs
- External demand data can be integrated with internal operating data to create a company-specific views
Your Success Is Our Success
Principia is dedicated to partnering with clients to ensure your team gets maximum value and impact using DemandBuilder.
What to Expect
- Formal team onboarding and ongoing training
- Portal support by a customer success manager
- Training for new team members
- Access to industry analysts / subject matter experts
- Check-in throughout partnership to discuss needs and successes
- Portal and industry specific communications via email and blogs
FAQs about our Demand Decking Data
What decking demand data does Principia provide?
Principia’s decking demand data covers unit volume and market value for the residential decking market, broken down by construction type (new construction, repair and remodel of existing decks, and new deck additions), material (wood, composite, PVC, aluminum, and more), and geography from national to zip-code level. Updated quarterly with a three-year forward forecast, through a DemandBuilder® subscription.
How does Principia’s decking market data differ from published market research reports?
Published decking market research reports provide one-time national-level overviews. Principia’s decking demand data is a subscription updated quarterly, with a three-year forward forecast, so manufacturers get current conditions and forward-looking projections, not a 12–18 month old snapshot. Principia also tracks at the material level (composite, wood, and PVC tracked separately) and down to zip-code geography, enabling sales territory alignment that a one-time report cannot support.
Does Principia track composite decking demand separately from wood decking?
Yes. DemandBuilder® tracks composite decking market data separately from wood, including distinct demand tracking for Capped Composite, Cellular PVC, and Uncapped Composite. Composite decking manufacturers can benchmark against the specific composite segment rather than a blended total that includes pressure treated wood, hardwood, and cedar.
What is the composite decking demand outlook?
Principia’s DemandBuilder® Decking subscription includes a three-year forward forecast for composite decking demand, covering Capped Composite, Cellular PVC, and Uncapped Composite by construction type, geography, and unit type. Updated quarterly. Contact Principia to request a demo and discuss current composite decking demand projections.
What geographic granularity does Principia’s decking demand data include?
Principia’s decking demand data is available at the national, regional, divisional, state, CBSA, and zip-code level. Zip-code-level data allows manufacturers to align sales territories directly to demand, identifying underpenetrated markets and prioritizing where to focus sales resources.
Learn More About DemandBuilder® Decking Today
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