Roofing demand totaled 170.2 million squares in 2022. Asphalt continues to lead the U.S. residential roofing market with 83% share by volume in 2022. DemandBuilder evaluates data including material popularity, availability and impact of weather conditions throughout the country to anticipate the future of the roofing market.
Grow with DemandBuilder®
DemandBuilder® subscriptions are updated quarterly with the latest roofing insights, so you stay abreast with the latest data throughout the year.
Access a personal view of product demand based on your sales territories.
Quick access to historical and current economic statistics and the impact on demand.
Receive two summary briefs in your annual subscription highlighting market shifts and insights.
Voice of Customer
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How It All Breaks Down
Interactive demand data is divided by segments and materials covered.
- Materials Covered
- Unit volume and market value
- Construction Type
New construction, repair and remodel age/ economic, repair and remodel weather
- Unit type
Single family, multifamily low-rise, and multifamily high-rise
National, regional, divisional, state, CBSA, and zip-code level
- Asphalt (3-Tab)
- Asphalt (Architectural)
- Asphalt (Premium)
- Polymer Composite
Data Visualizations and Customizations Come Standard
- Sales regions and territories mapped overlay in DemandBuilder®
- Customized views support your company’s data needs
- External demand data can be integrated with internal operating data to create a company-specific views
Your Success Is Our Success
Principia is dedicated to partnering with clients to ensure your team gets maximum value and impact using DemandBuilder.
What to Expect
- Formal team onboarding and ongoing training
- Portal support by a customer success manager
- Training for new team members
- Access to industry analysts / subject matter experts
- Check-in throughout partnership to discuss needs and successes
- Portal and industry specific communications via email and blogs
Learn More About DemandBuilder® Roofing Today
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