DemandBuilder® Siding
Siding Demand Data for Building Product Manufacturers
Siding volume is projected to reach 80.6 million squares in 2025, with product growth depending in part on a product market’s exposure to new construction. DemandBuilder® allows you the data and insight to stay aligned with the market.
DemandBuilder®: Siding Demand Forecasting for Residential & Commercial Markets
Subscription Features
DemandBuilder® subscriptions are updated quarterly with the latest view of the siding market, so you’ll have access to fresh data throughout the year.
Custom Territories
Access a personal view of product demand based on your sales territories.
Macroeconomic Dashboards
Quick access to historical and current economic statistics and the impact on demand.
Summary Brief
Receive a summary brief in your annual subscription highlighting market shifts and insights.
Voice of Customer
Ask how you can incorporate relevant voice of customer insights into your subscription.
How It All Breaks Down
Interactive demand data is divided by segments and materials covered.
- Segments
- Materials Covered
- Unit volume and market value
- Construction Type
New construction, repair and remodel
- Unit type
Single family, multifamily low-rise, and multifamily high-rise - Geography
National, regional, divisional, state, CBSA, and zip-code level
- Brick
- Engineered Wood
- Fiber Cement
- Masonry Veneer
- Metal
- Polymer Composite
- Stucco
- Vinyl
- Wood
- Other
Data Visualizations and Customizations Come Standard
- Sales regions and territories mapped overlay in DemandBuilder®
- Customized views support your company’s data needs
- External demand data can be integrated with internal operating data to create a company-specific views
Your Success Is Our Success
Principia is dedicated to partnering with clients to ensure your team gets maximum value and impact using DemandBuilder.
What to Expect
- Formal team onboarding and ongoing training
- Portal support by a customer success manager
- Training for new team members
- Access to industry analysts / subject matter experts
- Check-in throughout partnership to discuss needs and successes
- Portal and industry specific communications via email and blogs
FAQs about Siding Market Demand Data
What siding demand data does Principia provide?
Principia’s siding demand data covers unit volume and market value for the residential and commercial siding market, broken down by construction type (new construction vs. repair and remodel), unit type (single family, multifamily), material (vinyl, fiber cement, engineered wood, brick, stucco, and more), and geography from national to zip-code level. Updated quarterly through a DemandBuilder® subscription.
How does Principia’s siding market data differ from published market research reports?
Published siding market research reports provide one-time overviews at the national or regional level. Principia’s siding demand data is a subscription updated quarterly — so manufacturers get current conditions, not a snapshot from 12–18 months ago. Principia also goes deeper geographically (to zip-code level) and at the material level (separate tracking for vinyl, fiber cement, engineered wood, and seven other materials), enabling the kind of sales territory alignment that a one-time report cannot support.
Does Principia track vinyl siding market data separately from fiber cement siding?
Yes. DemandBuilder® tracks demand at the material level — vinyl, fiber cement, engineered wood, brick, stucco, masonry veneer, metal, polymer composite, and wood are each reported separately. Manufacturers who compete in a specific material category can benchmark against the correct market, not a blended total.
What geographic granularity does Principia’s siding demand data include?
Principia’s siding demand data is available at the national, regional, divisional, state, CBSA, and zip-code level. Zip-code-level data allows manufacturers to align sales territories directly to demand, identifying underpenetrated markets and prioritizing where to focus sales resources.
Where can I find siding sales data for building product manufacturers?
Principia’s DemandBuilder® Siding subscription provides siding demand and sales data for building product manufacturers — covering current demand, historical trends, and forward-looking projections by material, construction type, geography, and channel. Request a demo to see the platform and discuss your specific data needs.
Learn More About DemandBuilder® Siding Today
Fill out the form below and our team will be in touch to discuss your needs, options, and schedule a demo.
Go Even Deeper with Research & Consulting
Our market intelligence and consulting services provide you the upper hand when making key decisions that lead to sales growth and new opportunities. Let’s discuss your needs today.
