Understanding the journey of homeowners throughout the decision-making process during home improvement projects can help strengthen customer relationships.
Principia’s Homeowner Journey — Countertops maps the stages of the homeowner journey; defined as awareness, consideration, nurture, purchase, and advocacy. Principia will examine the homeowner experience by tracking multiple touch points during each stage, including how confident they feel following each stage on multiple variables such as price, product, brand, installation, where to buy, etc.
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