Case Studies: Roofing

Planning for Expanded Market Participation

A major producer of roofing products targeted the multifamily new construction market. A clearly quantified view of the current market size was needed as well as three-year forecasts to support the business case for this initiative.

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Sales Resource Redeployment to Grow Share

A leading supplier of commercial roofing sought to focus its sales and technical resources at architects and roofing consultants to increase its share in specific regions of the country.

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Acquisition Identification and Screening in Metal Roofing

An investor was interested in participating in the fast-growing metal roofing market and needed a better understanding of the size and growth of the opportunity. In addition, the company wanted to develop a starting list of potential investments to enter the business.

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Customer-Facing Strategy in Roofing

A leading roofing wholesaler was losing share in several of its key markets and needed an updated view of its value drivers to increase retention and regain share.

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