Consulting Research

Principia uses its industry expertise and access to the flooring market to help its clients meet challenges and attain their goals. In recent years, Principia analyzed the competitive landscape in resilient flooring to assess increased demand for luxury vinyl tile and how to position to grow share in the independent dealer channel.

  • Does your value proposition resonate with your customers?
  • Are you receiving full value from your customers for products and services offered?
  • What is your strategy to grow faster than the market?



Provides the capability to analyze market size and share customized to your needs


Delivers a detailed view of product distribution and supply


Presents a rolling three year forecast supported by Voice of the Customer insights

Market Data on Demand

Get customized market data you need, when you need it

Market Coverage

Carpets and rugs • Laminates • Wood • Vinyl • Tile and stone


For senior management at building materials companies seeking fresh insight or sharper strategies, Principia offers a principal-to-principal consulting experience. This approach ensures discussion and insight of the very highest level.

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Case Studies

Customer Service Strategy in Flooring

Situation: A leading flooring wholesaler was losing share in several of its key markets and… Read More

Market Insights

Carpet Remains King of $23 Billion Residential Flooring Market

Flooring Replacement Still Dominated in 2015; New Construction Share is Rebounding In 2015, flooring demand… Read More