Consulting Research

Principia uses its industry expertise and access to the HVAC market to help clients meet challenges and attain their goals. Recently, Principia recommended a sales transformation strategy for a manufacturer supported by mapping overall distribution coverage against dealer receptivity to carry a higher energy efficient product line.

  • Are you strategically positioned to outpace your competition?
  • Do you have an accurate view of projected product demand to allocate resources effectively?
  • What are the drivers of value and how well do you deliver against these?


Market Coverage

Boilers • Chillers • Furnaces • Heat pumps • Humidifiers and dehumidifiers • Unitary • Water heaters


For senior management at building materials companies seeking fresh insight or sharper strategies, Principia offers a principal-to-principal consulting experience. This approach ensures discussion and insight of the very highest level.

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Case Studies

Channel Strategy Optimization in Residential HVAC Distribution

Situation: A distributor of HVAC systems sought to reevaluate its entire go-to-market strategy as part… Read More

Market Entry Strategy in HVAC Equipment

Situation: A well-established Japanese producer of electronic control devices was in the early stages of… Read More

Market Insights

Trends in HVAC: 3 Areas Driving Advancements in Technology

Leading and emerging trends in the air conditioning market The market for technology in the… Read More