Principia uses its industry expertise and access to the rainware and gutters market to help clients meet challenges and attain ambitious goals. For one client, Principia evaluated the growing demand for gutter guards as a value-added product adjacency driven by homeowner desire for low maintenance and moisture protection.
- When was the last time you took a 360 degree view of your business?
- What is the return on your new product development efforts?
- Do you know all of your potential customers to arrive at total addressable market?