Based on input from all value chain participants, including thousands of Voice of the Customer interviews, Principia’s Industry Reports deliver:
  • In-depth assessment of industry structure and market condition
  • Detailed market size and segmentation information
  • Accurate supplier share estimate, distribution dynamics and year-over-year forecasts
Market Model and Forecast Tool: Create Your Own Forecasting Scenarios

A key feature for report subscribers is our market model and forecasting tool. Principia's interactive tool enables subscribers to evaluate the market through whatever lens you choose.

Use the tool to:

  • Quickly analyze, visualize and share data
  • Create rich analyses and interactive dashboards with intuitive drag and drop functionality
  • Filter, drill down and combine multiple views of data with a few clicks
  • Instantly update with your own data and generate custom reports

Metal roofing is in the spotlight within steep slope roofing as segment sales are growing from light commercial new construction and residential remodeling. Increasing architect and property owner acceptance has helped this industry reach revenues of over $4 billion in 2017.

Metal Roofing 2017 provides a vital baseline analysis for forecasting and business planning for current and new industry participants. Using 2016 as its launch point, the report analyzes demand drivers and trends by material, construction type, distribution channel, supplier and region, providing forecasts through 2020.

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The integrated building envelope concept has been taking shape for some time now and building material markets are making necessary adjustments. Weather Resistant Barriers (WRB) is one market that has possibly been most impacted by these changes.

Suppliers of WRBs have been forced to respond quickly to market changes due to the role of these products in reaching a 40% reduction in energy consumption driven largely by building codes. Advances in product performance and innovation have significantly changed the playing field for the WRB market since 2013 which warrants an updated and detailed analysis.

Weather Resistant Barriers – Residential and Commercial 2017 is the latest report from Principia Consulting to examine in detail how the market is evolving, the impact of customer expectations and preferences, and what products and suppliers are most likely to benefit from these changes over the next few years.

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Billions of dollars are spent every year to minimize the damaging and costly effects of water intrusion in commercial construction. Commercial buildings are exposed to a wide variety of conditions while required to structurally perform with long-term durability. Waterproofing products play a critical role in protecting buildings and the costs associated with repair and replacement, and are experiencing rapid growth.

Waterproofing in Commercial Construction 2017 provides insights into industry trends to help manufacturers and distribution companies develop strategies to participate and drive market share increases in the waterproofing industry.

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Liquid Applied Roofing 2016 explores the dynamics influencing current and projected market demand for high-value roofing coatings and where and how to best participate in this business.

The report provides insights into industry trends to help manufacturers and distribution companies develop strategies to participate and drive market share increases in this growth segment of the commercial roofing market.

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Commercial Roofing 2016, provides a vital baseline analysis for forecasting and business planning for current and new industry participants. Using 2015 as its launch point, the report analyzes demand drivers and trends by material, construction type, distribution channel, supplier and region, providing forecasts through 2018.

Commercial Roofing 2016 offers a definitive 360-degree view of the industry including primary metrics defined by category, material, building type, construction type, market sector, region, distribution channel and supplier. The report explores key issues affecting national and regional markets.

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Commercial Insulation 2016 explores the dynamics influencing current and projected market demand for commercial insulation in low and high rise buildings, and where and how to best participate in the insulation business.

Commercial Insulation 2016 presents a detailed and focused analysis revealing use and preference trends and insights into market forces driving product and brand selection. The report is founded upon primary research that includes probing interviews and surveys conducted among more than 500 value chain participants.

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Residential Decking and Railing 2015 provides an important baseline analysis for forecasting and business-planning purposes for existing and new industry participants. Using 2014 as the baseline, the study analyzes the drivers and trends of the decking and railing market by region, distribution channel, market segment and material type, and will provide forecasts through 2017.

In addition to in-depth interviews with manufacturers and distributors / dealers, research from 750 voice of customer surveys conducted among distributors / dealers, decking contractors and homeowners provides fresh industry perspectives that assess issues driving material and supplier market shares. Subscribers learn what key players know and are saying about the current and future direction of decking and railing.

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Best Practices in Contractor Loyalty Programs 2015 is available for either interior or exterior building products and presents a detailed, focused analysis to assist building products manufacturers in creating or improving their contractor loyalty programs. By revealing the components that have helped successful programs drive revenue increases and share, the reports defines how contractors view such programs, including offerings, ease of use, perceived value and participation rate.

The reports segment loyalty programs by product category and program type (marketing, educational, rewards) to present the optimal formula for success. They identify the blind spots in current manufacturer marketing and promotion efforts aimed at the contractor, helping the manufacturer understand when and why contractors decide to participate in these programs.

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Construction Flashing and Tapes 2015 includes research from 500 interviews and surveys conducted among manufacturers, distributors / dealers and contractors / installers providing fresh industry perspectives that assess issues driving material and supplier market shares. Subscribers learn what key players know and are saying about the current and future direction of flashing and tapes.

The research in this report delineates demand patterns and market direction of this very critical element of the building envelope system and provide an outlook for North America through 2017. All major types of flashing and tapes are covered and the insights can serve as a baseline for business forecasting and strategic planning, competitive positioning and understanding of the channel dynamics that drive the direction of this product category.

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The Lumber and Building Materials Distribution 2015 report draws upon primary research from over 1,000 value chain participant interviews. An overall view of LBM distribution is provided based on detailed profiles of the revenue and margin flow of each product category through all channels of distribution.

Subscribers have access to a database of over 20,000 North American distribution outlets. The searchable database will enable users to assess key building product manufacturer relationships with wholesalers, lumberyards and specialty one-steppers. Leading channel participants in each product category will also be detailed.

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Windows and Patio Doors 2015 covers both residential and light commercial and contains a detailed analysis uncovering windows and patio doors usage and preference trends. Providing insights into factors driving product and brand selection at each level in the value chain over 500 market touch points via interviews and surveys serve as the foundation of the report.

The report’s Voice of Customer research captures market touch points, including interviews and surveys with homeowners, architects, remodelers, builders, retailers, dealers, and distributors. The research reveals information on brand awareness, preferred windows and patio doors manufacturers, material and product preferences and other important factors.

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Residential Exterior Railing 2014 provides insights and in-depth market analysis into materials and trends and helps companies formulate strategies to capitalize on the projected growth. This in-depth report pieces together the complex network of manufacturers, fabricators, distributors, retailers and contractors, and the market trends that will drive railing demand over the next several years.

Residential Exterior Railing 2014 presents a detailed and focused region-by-region analysis, revealing usage and preference trends and insights into the market forces that drive material selection. The study is founded upon primary research that includes interviews and surveys conducted among more than 500 value chain participants.

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Residential siding and trim demand in North America reached a factory gate value of $6.5 billion in 2013 and will grow to over $8 billion in the coming years. An improving economy will boost new home construction to over one million units in 2014 and as high as 1.5 million units by 2016.

Residential Siding & Trim 2014 presents a detailed and focused analysis revealing use and preference trends and insights into market forces driving product and brand selection. The study is founded upon primary research that includes probing interviews and surveys conducted among more than 500 value chain participants.

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Residential Roofing 2014 presents a detailed and focused analysis revealing use and preference trends and insights into market forces driving product and brand selection. The study is founded upon primary research that includes probing interviews and surveys conducted among more than 500 value chain participants.

Residential Roofing 2014 is the indispensable tool for decision makers, offering a definitive 360-degree view of the industry including primary metrics defined by material, construction type, market sector, region, distribution channel and supplier. The study explores key issues affecting national and regional markets.

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