State of the Commercial Roofing Industry

Demand for commercial roofing has grown as the overall construction market has strengthened over the past few years. Growth of this roofing segment has been further punctuated by demands for higher performance both during and after installation.

Updated building codes for increased energy efficiency are driving changes in construction method to provide continuous insulation performance for proper building enclosure. Commercial roofing has become increasingly more systems-driven requiring further education aimed at architects, roofing consultants and contractors about selecting and installing the right system including underlayment, insulation, weather resistant barriers, flashing and tapes, adhesives and coatings. Developing specifications for complete systems will create opportunities for all companies supplying the commercial roofing market.

The competition between roofing systems, ranging from more traditional roofing such as built-up roofing and modified bitumen to faster growing single-ply and liquid-applied roofing has heightened to meet these energy efficiency code changes as well as reduce heating and cooling costs and deliver LEED credits as part of the overall building envelope system. Solar panels and vegetative roofs to manage energy performance of the building are also part of the solutions available, gaining attention among both the A&D community and property owners. These options will further influence the type and thickness of roof membrane selected as will mixed roof designs on these projects.

End market changes also have great impact on the supply of commercial roofing. Shifting product trends will force decisions on industry capacity at the manufacturer level while the changing product mix to meet the range of options available will require distribution to take more inventory to meet product availability for contractors. Both manufacturers and distributors/ dealers also will need to provide more education on how their products perform to meet code and deliver value to the architect, contractor and property owner.

From a supply perspective, stability exists among the tier one product manufacturers, with remaining suppliers focused on specific product or market segments to create a defensible competitive position. Distribution continues to consolidate at the top with the top three distributors accounting for well over half of commercial roofing sales. These companies have the size and scale to deliver the necessary level of support to meet the changing and more complex aspects of serving this segment of the roofing industry.

Commercial Roofing 2016 will explore the dynamics influencing current and projected market demand for commercial roofing and where and how to best participate in this business. The report provides insights into industry trends to help manufacturers and distribution formulate strategies to grow the business and drive market share increases. In order to gain a competitive edge and capitalize on these opportunities, industry participants need actionable market data to formulate effective strategies for products and markets served.

Report Scope

The Commercial Roofing 2016 report focuses on commercial roofing in North America, including the United States and Canada.

Report Format

  • Executive Summary – Summary of current market size, trends and developments, keys for future success and outlook
  • Products Review – A review of commercial roofing products, along with recent product advances and developments
  • Market Assessment – A thorough analysis of demand in North America will provide the baseline. A three-year projection will provide insights into how demand is most likely to shift by material, channel and region
  • Business Assessment – A realistic business assessment to help target market opportunities

Using the Report

Commercial Roofing 2016, provides a vital baseline analysis for forecasting and business planning for current and new industry participants. Using 2015 as its launch point, the report analyzes demand drivers and trends by material, construction type, distribution channel, supplier and region, providing forecasts through 2018. It also analyzes trends in current products, new product developments and technologies, and competitive materials, helping companies anticipate customer needs, plus insights into:

  • Up-to-date market size and forecast
  • Voice of Customer feedback on usage and preference trends
  • Channel dynamics and trends impacting demand
  • Market share review for leading producers
  • Strategic insights into the growth segments of commercial roofing

Included Features

  • Voice of Customer research captures more than 3,000 market touch points with homeowners. The research reveals information on building products used by homeowners and all the factors that influence the final product and product purchase decisions including:
    • A&D community, property owners
    • Contractors
    • Dealers and distributors
  • Market model and forecast tool – interactive market model tool enabling subscribers to evaluate the market through whatever lens they choose

Subscription

All subscribers to the full program are offered a private presentation by the Principia project team with an open discussion about the report and to address any company-specific issues. The consultation is included in the subscription price. Contact us to learn more at info@principiaconsulting.com.