State of Residential Roofing Industry
Residential roofing demand in 2013 is expected to be 160 million squares and have a factory gate value of $12.5 billion. Total roofing demand during the first half of 2013 was significantly off compared to 2012, due mainly to a relatively calm storm season. However, the longer-term outlook is positive due to growing new home construction and an improving economy.

Significant growth in new housing construction to over one million units in 2014 and to nearly 1.5 million units by 2016 will provide a boost to roofing demand. However, the biggest gains over the next few years are expected to come from repair, replacement and remodeling of existing roofing, which represents about 85% of overall roofing demand.

Pent-up consumer spending on long-overdue home improvements, including roof replacements, will drive growth in the coming years. This stems in part from owners remaining in their homes longer, increasing their incentive to invest in higher-quality roofing systems. These homeowners are looking for greater aesthetic and curb appeal, improved quality and increased durability.

Roofing suppliers are responding to this trend by expanding designer asphalt shingle product lines to include more colors, textures and styles. The expanded product offerings provide the look of alternative roofing materials, such as slate or wooden shakes, with the reliability and affordability of asphalt shingles, as well as excellent safety ratings.

Demand for metal and composite shake roofing is also expected to accelerate in the coming years. Metal roofing products are growing in demand due to an increasing variety of product types, color options and easier-to-install systems. Ease and cost of installation, durability, and lower life-cycle costs make these systems more competitive with asphalt. Metal roofing performance has also improved in its ability to withstand stronger wind loads and larger hailstones, and is available in insulated panels and reflective colors for energy efficiency.

Composite shake roofing has become very attractive to homeowners for its improved aesthetics, low maintenance and higher fire ratings than wood shakes, and is often made from recycled materials. In addition, many local municipalities now prohibit wood shake roofs because of the fire risk, which is helping to grow demand for composite shake roofing in such areas as the Northeast and the West.

Report Scope
The report focuses on residential roofing in North America, including the United States and Canada

Report Format

  • Executive Summary – Summary of current market size, trends and developments, keys for future success and outlook
  • Roofing Products Review – A review of residential roofing products, along with recent product advances and developments
  • Market Assessment – A thorough analysis of demand in North America will provide the baseline. A three-year projection will provide insights into how demand is most likely to shift by material, channel and region
  • Business Assessment – A realistic business assessment to help define industry opportunities

Using the Report

Residential Roofing 2014 provides a vital baseline analysis for forecasting and business planning for current and new industry participants. Using 2013 as its launch point, the study analyzes demand drivers and trends by material, construction type, market sector, region, distribution channel and supplier, providing forecasts through 2016. It also analyzes trends in current products, new product developments and technologies, and competitive materials, helping companies anticipate customer needs, plus insights into:

  • Up-to-date assessment on markets and products
  • Trends in building and design
  • Code changes and impact on material preference and use in each region
  • Voice of Customer on major trends in product types, attributes and market conditions
  • Identified product development needs and channel opportunities
  • Market share review for leading producers
  • Strategic insights into the growth segments of residential roofing

Included Features

  • Voice of Customer research captures 500 market touch points, including interviews and surveys with homeowners, builders, remodelers, retailers, dealers and distributors
  • Market model and forecast tool – interactive market model tool enabling subscribers to evaluate the market through whatever lens they choose

Subscription
All subscribers to the full program are offered a private presentation by the Principia project team with an open discussion about the report and to address any company-specific issues.The consultation is included in the subscription price. Contact us to learn more at info@principiaconsulting.com.