Research
Consulting

Research Products

Primary research is the foundation of Principia. We live and breathe market intelligence exclusively in the building materials and construction industry.

Residential Products

Our residential research combines extensive primary research and unsurpassed analytics to guide strong business decisions.


DemandBuilder®

View and analyze market size and opportunity, measure product demand and your current share

SupplyBuilder®

A channel view of supplier share and product integrated with a robust database of distribution points

LBM DistributionBuilder

View and analyze market size and opportunity, measure product demand and your current share

Contractor Satisfaction

Understand the key drivers of satisfaction and how brands perform against each other, provide insights and actionable steps to increase share.

Homeowner Journey

Understanding the journey of homeowners throughout the decision-making process during home improvement projects can help strengthen customer relationships.

Social Listening

Monitor online conversations to learn what homeowners, installers and dealers are saying about your brand and products.

Product Demand Snapshot

A summary of current and forecast demand for residential building products.

Product Supply Snapshot

A summary view of supplier share and product distribution

LBM Dealer Locator

A searchable and filterable database of distributors and dealers in the lumber and building materials industry

COVID-19 Coverage

Data and analysis of the impact of COVID-19 on the residential building materials industry

Metal Roofing 2018

View of supply and demand for the metal roofing market

Weather Resistant Barriers 2018

View of supply and demand for the weather resistant barriers market

Market Data on Demand

Access the data you need when you need it

Commercial Products

Our advanced commercial research offers a direct line to industry participants and a competitive advantage for aggregating data.


Commercial Insulation 2019

View of supply and demand for the commercial insulation market

Commercial Roofing 2019

View of supply and demand for the commercial roofing market

Metal Roofing 2018

View of supply and demand for the metal roofing market

Weather Resistant Barriers 2018

View of supply and demand for the weather resistant barriers market

Waterproofing in Commercial Construction 2017

View of supply and demand for the commercial waterproofing market

Market Data on Demand

Access the data you need when you need it

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