Product Demand Snapshot

Summary of current and forecast demand for residential building products.

Inform Your View of Market Demand

Now more than ever, accurate data and supporting analytics are needed to measure product demand, determine current share, and forecast sales potential by market and region.

Principia continues to support the need for market data through its BuilderSeries® data products, and its analysis of residential construction activity and building products demand.


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Each Snapshot provides companies with a current and forecast view of market demand for a single building product category. Key features include:

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Evaluate Current Market Demand

Quantify the impact of COVID-19 on current product demand.


Determine Average Selling Price

Identify differences in average selling price by material and relative share.

market outlook

Gauge Market Outlook

Assess recent macro level and industry specific factors impacting future demand.


Update Future Demand

Forecast expected demand for the remainder of 2020 through 2022.

What's Included

Each Snapshot is delivered in a PDF format.

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Product Category Coverage

  • Market Demand Summary
  • Product Demand by Volume and Value
  • Pricing
  • Market Outlook
  • Product Forecast by Volume and Value
Summary Brief

List of Figures

  • Product Demand Overview 2016-2022
  • Market by Volume at a Glance, 2019
  • Demand by Construction Type, 2016–2019
  • Average Selling Price and Growth by Product, 2019
  • Forecast by Product, 2019–2022
  • Regional Scenario Analysis, 2020

Product Categories

Principia's Product Demand Snapshots are offered in the following residential product categories:

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