Monitoring social media channels for customer feedback offers an unfiltered view of how your brand is perceived by key stakeholders interacting with your products.
Market-level insights are captured through direct mentions of your brand and those of your competitors from online discussions. Think of it like tapping into thousands of different conversations all at once, listening to real thoughts and opinions of participants across each category’s value chain.
Social Listening is available for the following categories:
Additional categories coming soon. Contact us for more information.
The value of social listening data comes from the source, that is, unprompted thoughts and opinions from real customers interacting with your brand. A social listening program can inform your organization's initiatives including:
Social Listening provides a summary of product and brand data mined through social media. The report consists of two modules: Understand Your Audience and Measure Your Effectiveness.
Product suppliers will understand who is listening to their social signal, helping to identify actionable trends and content.
Our experts identify key messaging and critical issues for the category and the subscriber’s brand, providing performance indicators on three fundamental areas of a successful social media strategy:
Social Listening is currently available in the market segments below.
Click on the link to download more information about each segment's program details.
Principia has now introduced a series of new syndicated research products based on voice of the customer feedback to identify and measure how suppliers are messaging and delivering value to selected stakeholders in several building product categories.Learn More