The foundation of Principia is research: precise data gathering and penetrating analysis that form the cornerstone of good business decisions.
Since 1995, companies in the building materials and construction industry have trusted Principia’s research to better understand their markets and customers, strengthen market insights, refine sales and marketing strategy, increase competitive advantages, and help drive profitable growth to new levels. In short, to deliver results. Tangible, quantifiable results.
Primary research across
the value chain
Innovative web-based research delivery platforms
Syndicated on-demand research and data products
Our reports are widely recognized as effective tools for strategic planning, market share tracking, opportunity assessments and resource allocation. These reports provide more detailed market information and more accurate and current insights on the North American building materials and construction industry than any other comparable source.
Market Data on Demand
Principia offers Market Data on Demand, detailed market size and segmentation data for nearly 20 building products categories customized for your specific needs. This product offers the ability to obtain the data you need for your internal analysis when you need it.
Data Research Products
The Principia BuilderSeries℠ is a suite of three, innovative, online data products that deliver an unequalled, 360-degree view of supply and demand in all major building product categories.
DemandBuilder® is the core data product within the Principia BuilderSeries℠ and offers additional benefits when bundled with SupplyBuilder® or GrowthBuilder®.
Segment the market for your sales region or trading territory
- Quantify product demand by material type
- Define your market share and sales potential
- Align sales resources with territory opportunities
Map supplier and channel share in your market
- Manufacturer share by product and channel at a regional level
- Manufacturer, distributor and dealer database
Forecast demand for your business
- Year-over-year demand mapped to your sales footprint
- Insights supported by voice of the customer feedback