Designed to complement our core DemandBuilder® data product, GrowthBuilder® provides a three-year forecast for major residential building categories in the United States.
Year-over-year forecast for the next three-year period in units and dollars at the manufacturer and dealer level
- Based on key segmentation variables in DemandBuilder®
- Material (e.g., vinyl, fiber cement, engineered wood in siding)
- Construction type (new construction, repair and remodel)
- Geography (at zip code level or your company-specific regions or territories)
Key growth drivers and forecast assumptions, including:
- Macro housing trends
- Demographic trends
- Product level insights from voice of the customer insights
Forecast demand for each product category is reinforced by Voice of Customer insights from key participants across the value chain, specifically distributors and dealers, builders and contractors and homeowners. Over 1,000 interviews with these influential audiences provide up-to-date insights into product usage and preference trends and reveal the likely impact on product demand over the next three-year period.