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Case Studies: Market Assessment

Market Potential for New Weather Resistant Barriers

A leading manufacturer of weather resistant barriers wanted to understand the addressable market for a newly developed product adjacency and what share could be captured in specific target market.

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Market Assessment for New Drywall Product

A leading building products producer required a thorough understanding about its likely success in launching a new drywall product with unique performance properties.

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New Opportunities for Solid Surface Countertops

A multinational supplier of solid surfaces sought to expand sales through new markets with an annual revenue goal of $150 million from new segments over a five-year period.

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Market Entry Strategy in HVAC Equipment

A well-established Japanese producer of electronic control devices was in the early stages of commercializing a new line of energy efficient control modules focused on the HVAC industry.

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New Opportunities for Commercial Interiors Markets

A multinational supplier of commercial interiors sought to expand sales through new markets. An annual revenue goal of $150 million was targeted from new segments entered over a five-year period.

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