Market Potential for New Weather Resistant Barriers
A leading manufacturer of weather resistant barriers wanted to understand the addressable market for a newly developed product adjacency and what share could be captured in specific target market.
Market Assessment for New Drywall Product
A leading building products producer required a thorough understanding about its likely success in launching a new drywall product with unique performance properties.
New Opportunities for Solid Surface Countertops
A multinational supplier of solid surfaces sought to expand sales through new markets with an annual revenue goal of $150 million from new segments over a five-year period.
Market Entry Strategy in HVAC Equipment
A well-established Japanese producer of electronic control devices was in the early stages of commercializing a new line of energy efficient control modules focused on the HVAC industry.
New Opportunities for Commercial Interiors Markets
A multinational supplier of commercial interiors sought to expand sales through new markets. An annual revenue goal of $150 million was targeted from new segments entered over a five-year period.