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Decking manufacturers, distributors, and dealers need reliable, accurate data and market intelligence. When armed with this data and supporting analytics, industry stakeholders can properly measure decking product demand and determine current share and sales potential in defined sales territories. 

Principia’s DemandBuilder® Decking will deliver a range of insights, including answers to the following five questions:  

DemandBuilder® Decking will be updated in July 2019 with data and insights from 2018 and forecast demand through 2021.  

Principia’s DemandBuilder® enables users to log on from any desktop or mobile device to access data and summaries and instantly customize data views to support decision making, marketing or sales needs specific to the decking industry.  

For more information about Principia’s DemandBuilder® for residential decking, contact us today.