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Billions of dollars are spent every year to minimize the damaging and costly effects of water intrusion in commercial construction. Commercial buildings are exposed to a wide variety of conditions while required to structurally perform with long-term durability. In addition to ongoing moisture intrusion issues, severe weather conditions can significantly create physical damage and weaken a building structure. Waterproofing products play a critical role in protecting buildings and the costs associated with repair and replacement, and are experiencing rapid growth.

“Manufacturers have more pressure than ever to deliver high performance materials and systems to prevent water intrusion and damage. Suppliers also need to be able to articulate how their products perform and interact with each other compared to competing product lines. This complex and highly fragmented market requires a thorough understanding of the marketplace to understand the opportunities available to both manufacturers and distributors.”, according to Ken Jacobson, a Partner at Principia Consulting. Jacobson adds “Waterproofing is a good margin business for all parts in the value chain where peak to trough earnings ran a narrow range during the last cycle.”

Several market drivers contribute to the increase in demand of waterproofing products. Over 80% of building defect complaints are associated with moisture intrusion which can cost millions of dollars for a single structure and billions of dollars on a national basis. The growth in the nonresidential sector has propelled awareness of the development and maintenance of commercial buildings as it relates to waterproofing. Property owners, architects and engineers continue to place heavy emphasis on efficiency. The building envelope affects ventilation and energy use within the building and waterproofing serves as protection for these functions. In addition, waterproofing systems can also contribute positively to ASTM sustainability standards as well as EPA requirements related to waterproofing and indoor air quality.

Principia is launching Waterproofing in Commercial Construction 2017 which provides a vital baseline analysis for forecasting and business planning for current and new industry participants. Using 2016 as its launch point, the report analyzes demand drivers and trends by material, construction type, distribution channel, supplier and region, providing forecasts through 2018.

It also analyzes trends in current products, new product developments and technologies, and competitive materials, helping companies anticipate customer needs, plus insights into:

  • Up-to-date market size and forecast
  • Voice of Customer feedback on usage and preference trends
  • Channel dynamics and trends impacting demand
  • Market share review for leading producers
  • Strategic insights into the growth segments of commercial waterproofing

Subscribers also have access to Principia’s proprietary market model and forecast tool. This powerful web-based tool is designed around best practices of data visualization and usability. The online platform enables users to log in from any desktop or mobile device to access all of the data from the report, with the added ability to instantly customize the data views and integrate with their own information.