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Principia is excited to announce the addition of two team members to contribute to its continued growth in serving the building materials and construction industry. Principia remains focused on delivering high quality data analytics and consulting services to help clients achieve profitable growth.

Liz Strohmeier joins Principia as Director of Business Development. Liz’s focus will be on fostering current client relationships and identifying new business development opportunities within Principia’s data products. Liz will work closely with clients to ensure maximum return for their investment in Principia products and services to address market position and share, insights on product demand, and identify opportunities for increased sales. Prior to joining Principia, Liz worked in the commercial real estate technology industry for RealConnex and Xceligent, where she was involved in all aspects of business development including sales, customer success, strategic partner development, and BDR team training.

Laura Stanley is a Quantitative Analyst and joins the analytics team which focuses on the collection, cleansing and synthesizing of Principia’s information. Laura’s primary responsibilities include the development and improvement of algorithms for existing and developing models. Prior to joining Principia, Laura worked for MAHEC as a Data Analyst. In this role, her focus was to develop visualizations and dashboards that identified high risk patients which were used in improving overall patient care.

Lou Rossi, Managing Partner at Principia comments “We’re pleased to welcome Liz and Laura to the Principia team. Liz brings direct SaaS selling experience which is a model for Principia’s current and planned direction. Laura offers a fresh perspective to the data analytics side of our business which will deliver new ways to analyze and visualize data to inform our clients’ business. We’re extremely excited about what the future holds for Principia and the products and services we offer the industry.”

Meet the Principia team here.