DemandBuilder Archives

Five Questions About Residential Roofing Demand

July 19, 2019

Accurate and reliable data is crucial when making strategic and informed decisions. Utilizing Principia’s DemandBuilder®, manufacturers, distributors, and dealers in the roofing industry can gain access to the data and market intelligence needed to determine current and projected residential roofing demand and key insights on market dynamics.

DemandBuilder® Roofing was recently updated in July 2019 with data and insights from 2018 and forecast demand through 2021 and will help answer the following questions:

Principia’s DemandBuilder® data product enables subscribers to log on from any desktop or mobile device to access data and summaries and instantly customize data views to support decision making, marketing or sales needs specific to the roofing industry.

For more information about Principia’s DemandBuilder® for residential roofing, contact us today.

Five Key Insights About Residential Doors Market Demand

July 16, 2019

Stakeholders in the residential doors industry need access to data and market intelligence to make informed, strategic decisions to drive growth and profitability. Principia’s DemandBuilder® Residential Doors data product provides current and projected industry demand and insights on market dynamics to support informed decision making.

DemandBuilder® Residential Doors will be updated in July 2019 with data from 2018 and forecast demand through 2021. DemandBuilder® will provide key insights related to these five questions:

Principia’s DemandBuilder® Residential Doors data product enables subscribers to log on from any desktop or mobile device to access data and summaries and instantly customize data views to support sales and marketing decision making in the residential doors industry.

For more information about Principia’s DemandBuilder® for residential doors, contact us today.

Five Questions About Residential Decking Market Demand

July 11, 2019

Decking manufacturers, distributors, and dealers need reliable, accurate data and market intelligence. When armed with this data and supporting analytics, industry stakeholders can properly measure decking product demand and determine current share and sales potential in defined sales territories.

Principia’s DemandBuilder® Decking will deliver a range of insights, including answers to the following five questions:

DemandBuilder® Decking will be updated in July 2019 with data and insights from 2018 and forecast demand through 2021.

Principia’s DemandBuilder® enables users to log on from any desktop or mobile device to access data and summaries and instantly customize data views to support decision making, marketing or sales needs specific to the decking industry.

For more information about Principia’s DemandBuilder® for residential decking, contact us today.

Five Key Insights about Residential Insulation Demand

June 28, 2019

Principia’s DemandBuilder® Insulation provides industry stakeholders with accurate and reliable data and insights to make strategic and informed decisions. Residential insulation manufacturers and distributors utilize DemandBuilder® to gain access to the data and market intelligence needed to determine current and projected industry demand and insights on market dynamics.

DemandBuilder® Residential Insulation will be updated in July 2019 with data and insights from 2018 and forecast demand through 2021. DemandBuilder® will provide key insights related to these five questions:

For more information about Principia’s DemandBuilder® for residential insulation, contact us today.

2018 Demand & Supply Figures from Principia

December 18, 2018

Here is a snapshot of 2018’s building materials demand and supply. Information included in the graphic below is pulled directly from Principia’s DemandBuilder®, SupplyBuilder®, and GrowthBuilder®.

Want $10 Million in New Sales in One Year from One Customer?

June 12, 2018

Far too often we see companies not recognize the power of integrating external and internal data. Powerful insights can be developed by combining market and supply data with your own sales figures – or in combination with sales from your distribution partners – to drive revenue growth.

Recently Principia partnered with a building products manufacturer who wanted to focus its two-step distribution partners in underserved markets. The company had its own view on what it believed market demand to be and one distributor had another. An integrated view of the entire market including demand and supply was needed to make the case with its distribution partner on where the best opportunities existed for sales growth.

Utilizing Principia’s customized data products platform, the manufacturer was able to map current demand for its products within uniquely distributor-defined sales territories. Data visualizations provided demand in units, market value and number of projects, in the distributor’s sales footprint. Dealer coverage was overlaid on top of demand for selected distribution centers, with specific dealers and current suppliers carried also referenced by name. The integrated data highlighted where the current level of sales focus didn’t match up with demand. Sales personnel for both the manufacturer and its distributor were redeployed to aim these resources at specific demand pockets within each territory.

The Power of Integrating Market Demand and Supply Data

The result was nearly $10 million of new sales in the first year of using Principia BuilderSeries^® data. The company continues to use this supply-demand data to drive engagement with its distributors and their dealer customers in current and other targeted territories.

Click here to learn more about Principia BuilderSeries^®.

Market Dynamics in Exterior Trim

March 28, 2018

While wood trim continues to account for 53% of the $1.7 billion exterior trim market in the United States, wood-alternatives like cellular PVC, fiber cement and engineered wood continue to take share. The market remains evenly balanced between new construction and repair/ remodel.

Exterior trim is one of over 12 residential building product categories currently monitored through the Principia BuilderSeries® set of data products. A short list of 5 observations from our recent industry research is shown below:

Prefinished wood trim products competing on performance, branded for market identity
Fly ash composites making inroads against traditional incumbent trim products
Specialty 1-step channel growing as distributors expand further into siding and trim
Several cellular PVC trim producers now offering complementary cellular PVC siding products
Expected rationalization based on acquisition of quality suppliers, exit by low margin producers

Exterior Trim Demand Overview – Principia DemandBuilder® Exterior Trim

The image above provides a high level snap shot of Principia’s data product DemandBuilder® Exterior Trim. DemandBuilder® subscribers have the ability to:

Accurately measure current share and revenue potential
Identify opportunities to pursue in sales territories
Set benchmarks for business using comparative market data

To learn more about Principia’s data products or exterior trim market data please contact us today.

Hurricane Harvey’s Potential Impact on Building Materials Demand

September 3, 2017

Hurricane Harvey has set records for total rainfall and overall damage of residential housing and commercial buildings. Unfortunately, the total economic impact has yet to be realized but the total damage of Hurricane Harvey is estimated to fall between $70 and $108 billion. Rebuilding will take years, similar to other devastating storms such as Katrina, Sandy and Andrew.

So, what does this mean for the building materials industry? How can suppliers, distributors and dealers support the effort over the longer term? One step is to understand the scale of rebuilding required and have sufficient supply of building materials stocked and accessible to the Houston and Beaumont areas. Principia Consulting has compiled an analysis of the level of building materials inventory that may be needed in each product category for residential home rebuilding.

Overall, there are 1.8 million housing units (single and multifamily) in the Houston and Beaumont Core Based Statistical Areas (CBSA) with an estimated total replacement value of $474 billion. Of course, not every housing unit will require replacement but the total existing housing stock gives pause to consider the overall potential level of building required. The detailed map for these two CBSAs in Figure 1 depicts the relative total replacement value of housing at the county level.

Figure 1: Houston & Beaumont CBSAs – Total Housing Replacement Value (in $MM) by County

Source: DemandBuilder® from Principia

These replacement value housing figures can be translated into demand for specific building product categories with Principia’s DemandBuilder® data products. DemandBuilder® Roofing reveals an estimated 54.5 MMSQ of existing roofing in the Houston-Beaumont areas with a replacement value of $3.7 billion in materials alone. The bulk of this volume is in the Harris County area with 35.4 MMSQ valued at $2.4 billion. Although these figures represent 100% replacement, a more complete assessment of the impact on material demand will only be finalized after the complete damage of the storm has been determined. For example, if a quarter of the roofs in Harris county need to be replaced, this would represent 8.9 million squares or $600 million of roofing that would be needed.

Further, as flood damage reports become available, Principia will pinpoint specific estimates of roofing demand at a zip code level to focus on the hardest hit areas. A detailed map of replacement roofing potential by zip code is shown in Figure 2 as an example.

Figure 2: Houston & Beaumont – Roofing Replacement Demand (in $MM) by Zip Code

Source: DemandBuilder® from Principia

Principia is in the process of developing detailed assessments for additional categories including lumber, siding, insulation, flooring, windows, doors and weather resistant barriers for the Houston and Beaumont CBSAs and other regions in Texas and Louisiana affected by the storm.

Contact Principia for further detail on projections for building materials demand within the storm’s affected areas.

Market Analysis of Major Building Product Categories

January 31, 2017

Learn How Principia’s DemandBuilder® Can Help You Grow Your Business

Critical to growing your company includes:

Better understanding your served market
Increasing sales
Challenging status quo
Measuring performance
Driving accountability
Revealing prospects

Above are just a few of the many benefits of Principia’s market share analysis data tool DemandBuilder®^.
DemandBuilder® is the core offering within Principia’s BuilderSeries® data service and provides a unique market analysis of major building product categories. Manufacturers, distributors and dealers can size and segment product demand in your company-specific regions or territories and determine current share and sales potential.

Click on the link below to submit your request for a demo and to learn more about DemandBuilder®.

REQUEST DEMANDBUILDER® DEMO

Principia Consulting Launches Video Highlighting DemandBuilder® Capabilities & Benefits

October 13, 2016