VP, Marketing & Operations
Brooke is responsible for developing and implementing Principia’s marketing communication strategy focused on highlighting the value of the Principia brand. Brooke has over 15 years of experience in marketing and business development strategy. Her expertise includes brand development and growth planning with emphasis on process identification and program management. Brooke’s specific expertise includes increasing web-site traffic and presence through SEO and SEM campaign development and tools including pay-per-click programs and organic efforts; implementation and management of inbound marketing communication vehicles including Hubspot; and management of social media, CRM, and public relations programs.
Prior to joining Principia, Brooke was Marketing Manager at Ducker Worldwide where she was responsible for developing and implementing Ducker Worldwide’s global marketing communications strategy.
Brooke earned an MBA in Management from Wayne State University and a Bachelor’s in Business Administration from Adrian College.