Casey brings over 20 years of research, marketing and business expertise to the Principia Consulting team. She is responsible for managing and executing primary and secondary research efforts to provide critical market insights. As Industry Analyst, Casey’s focus is on executing and preparing topical industry reports and Principia’s BuilderSeries® research data products.
Casey has extensive experience in executing and managing B2B market research projects to assist clients with market analysis, competitive intelligence, product ideation and development, acquisition strategy and identification. Prior to joining Principia, Casey was Industry Analyst at Geo Strategy Partners where she was responsible for leading and executing market research initiatives for a broad range of clients across multiple product lines.
Casey received a BA in Finance from St. Ambrose University, and an MBA, Marketing and Marketing Research, from Georgia State University.