Victoria Tong


Victoria is a consultant within Principia’s consulting group. She works alongside our engagement managers and research analysts to collect, synthesize, and extract meaningful insights and trends that our clients need to find success. Victoria works primarily with conducting and analyzing In-Depth-Interviews (IDIs) for Principia.  

Prior to working at Principia, Victoria was a research analyst at a tech startup where she led customer research interviews, derived user behavior trends to inform thought leadership content strategy, and leveraged research findings to optimize marketing campaigns.

Victoria has a BS in Industrial and Systems Engineering from Rensselaer Polytechnic Institute. She received her MBA at St. John’s University, specializing in Strategic Management. She obtained a certification in Data Visualization and Tableau from Cornell University.