Principia research has found contractors make or influence the brand choice over 70% of the time. Therefore, contractor satisfaction and loyalty drive share—having the right contractors aligned with your brand will increase your revenue and market share. Our Contractor Satisfaction studies explore a wide range of purchase drivers to determine which are most critical to contractor satisfaction, then measuring how well individual brands perform on these drivers.
Contractor Satisfaction is available for the following categories:
Additional categories coming soon. Contact us for more information.
Contractor satisfaction will examine contractor satisfaction for the brands they use and represent to their homeowner customers. The study will also gauge the frequency and effectiveness of contractor recommendations to influence the final purchase decision. Benefits for subscribers include:
Understand your brand’s performance vs. competitors on most important drivers of satisfaction related to product, service and support, and price resulting in value received and ultimately willingness to recommend.
Principia will utilize a two-staged approach to statistically examine each factor in determining its importance to the contractor brand relationship.
Principia will determine an overall Contractor Satisfaction Index score for each brand. Each step of the process is briefly outlined below.
The satisfaction drivers will be jointly developed with subscribers and assessed for their importance in driving purchase decisions, supplier satisfaction, and loyalty. Key topic areas covered:
The primary purpose of this program is to provide the relative importance of purchase motivators, while comparing contractor satisfaction with preferred brand performance on these motivators. In addition, the same scoring will be employed to present differences among the entire contractor sample based on their demographic profiles. This analysis will be provided for the following groupings:
Contractor Satisfaction is currently available in the market segments below.
Click on the link to download more information about each segment's program details.
Principia has now introduced a series of new syndicated research products based on voice of the customer feedback to identify and measure how suppliers are messaging and delivering value to selected stakeholders in several building product categories.Learn More