Principia has defined the Homeowner Journey into five stages: awareness, consideration, nurture, purchase, and advocacy.
Principia will examine and map the homeowner experience by tracking multiple touch points during each stage, including how confident they feel following each stage on multiple variables such as price, product, brand, installation, where to buy, etc.
In addition, the homeowner’s emotional state, or mood, is measured through each stage of the journey. The resulting emotional curve provides a compiled view on where the brand owner can take appropriate actions to maintain or increase the level of engagement throughout the experience.
Homeowner Journey 2021 is available for the following categories:
Additional categories coming soon. Contact us today for more information.
Principia will walk each homeowner through their purchase process to provide:
No journey is the same for every homeowner. A large, robust sample of purchasers for each category is necessary to determine what the optimal journey is for the largest cross section of homeowners.
The optimal homeowner journey will be provided through statistical analysis to convey:
Examining the emotional curve of the homeowner journey is a critical layer of insight into brand interactions by measuring the highs and lows experienced during the buying process.
Principia measures the level of emotional engagement at each stage of the journey, signaling where there is opportunity to influence/ respond to the homeowner experience.
Homeowner Journey is currently available in the market segments below.
Click on the link to download more information about each segment's program details.
Principia has now introduced a series of new syndicated research products based on voice of the customer feedback to identify and measure how suppliers are messaging and delivering value to selected stakeholders in several building product categories.Learn More