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Principia has introduced a new syndicated research product based on voice of the customer feedback to identify and measure how suppliers are messaging and delivering value to selected stakeholders in the countertops market.

This new product—Homeowner Journey—enables building product suppliers to reexamine how they interact with all parts of the value chain.

Homeowner Journey maps the decision-making process during home improvement projects to help strengthen customer relationships. Mapping the homeowner journey can help you gain a competitive advantage by examining how brand owners, dealers, and contractors influence decisions at each stage of the process.

Principia Consulting is a leading research and consulting firm focused exclusively on the building materials and construction industry. For more than 25 years, we have helped clients grow faster and more profitably by providing high quality data, analytics, and insights.

Contact us today to learn more about our experience supporting countertops manufacturers and distributors/ dealers.