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Bar chart of the average age of windows at replacement by homeowner reason: 26.4 years for outdated function and 25.2 for age, versus 10.5 years when prompted by marketing.

Why Homeowners Replace Their Windows Earlier (and What It Means for Your Business)

Windows are a crucial element of any home, impacting both its appearance and functionality. But why are some homeowners replacing their windows much sooner than the average age of replacement? A recent survey of almost 700 homeowners by Principia sheds light on this notable trend, and the findings are essential for window manufacturers, building materials dealers, and homeowners alike.