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Latest Blog Post

Understanding the Voice of the Market: A Look at Our BuilderSeries® Homeowner Survey
This year, Principia has surveyed over 7,000 homeowners nationwide on the home improvement projects they’ve completed. We’re excited to share a snapshot of the demographics of our homeowner sample.


Countertop Market Trends: Quartz Surges as Share Gap Widens

Navigating the Fiberglass Shortage: How the Industry Adapted

Building Material Dealers: Assessing the Frequency and Impact of Follow-up and Rush Orders

Countertop Market Trends: Necessary vs. Discretionary Replacements

Principia’s Residential Construction Sentiment Tracker

How Homeowners Are Funding Repair and Remodeling Projects

Aesthetics and Performance Drive Countertop Material Choices
