A channel view of supplier share and product by region, integrated with a robust database of 45,000 U.S. distribution points covering all channel outlets for all building product categories currently monitored in Principia BuilderSeries®.

Expand Your Market Coverage

This advanced tool builds on Principia’s DemandBuilder® to provide subscribers with access to manufacturer sales and market share in both shipments and dollar sales while mapping product flow through the distribution channel. SupplyBuilder® includes a filterable online database of manufacturers, distributors and dealers by location.


With SupplyBuilder®, users are able to:

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Visualize product flow by distribution channel in a specific category

Drill deeper into channel mix differences for the total category and specific product manufacturers

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Map supplier coverage across the entire distribution industry

Evaluate your current distribution footprint and potential gaps in coverage

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Evaluate share by distribution channel and geography

Compare your competitive position for leading product manufacturers

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Develop scenarios with filterable online database

Modify geographic coverage maps of distribution networks down to company name for lumberyards, specialty one-step distributors and big box stores


SupplyBuilder® is delivered through interactive dashboards and a summary brief.

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Interactive Dashboards

Access a wide range of impactful data:

  • Supply share overview
    Manufacturer market share by distribution channel and region
  • Distribution location map
    Geographic breakdown of distribution type by supplier
  • Distribution flow
    Product share by channel type for total market and each manufacturer
  • Supplier share of distribution locations
    Location count for each supplier by distribution type
  • Distribution location details
    Location count and address, further segmented by manufacturer(s) carried at each channel outlet
  • Distribution by zip code radius
    Two-step distributor and dealer radius map with drilldown on product(s) and manufacturer(s) carried at each location
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Summary Brief

Understand market developments in supply and distribution, including detailed analysis and insights for product trends, supplier activities, and evolving channel dynamics.

Supplier developments:
  • Size and concentration of the industry
  • Consolidation and new entrants
  • New products and innovations
  • Manufacturer share shifts
  • Pricing developments
Distribution developments:
  • Evolving channel dynamics
  • Consolidation and new entrants
  • Major distribution and dealer shifts by product and supplier
  • Channel strategies and changes

Market Segments

Principia serves a wide range of product categories within the building and construction industry. SupplyBuilder® is available in the following product categories:

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Case Study

Identifying Opportunities Within Specific Sales Territories

A leading two-step distributor wanted to map its market coverage based on supplier brands carried and how its competitors were positioned in each local market served.

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Interactive Data

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Download more information about how Principia’s SupplyBuilder® helps companies grow faster and more profitably by providing high quality data, analytics, and insights.

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