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Industry Analyst

As an industry analyst, Richard is responsible for preparing and executing research and analysis to support Principia BuilderSeries® data products related to decking, railing, fencing, and flooring. He holds discussions with industry leaders and integrates key insights to identify and calibrate market demand and supply.

Richard brings more than twenty years of market research experience to Principia. Leveraging a deep curiosity about industry dynamics, trends, and a desire to connect with industry leaders, Richard strives to understand client’s situations and gather insights to help inform strategic decisions. He is experienced in conducting both qualitative and quantitative research, competitive intelligence, and industry analysis for product manufacturers, private equities, and market research and consulting firms. Richard has a Masters of Market Research and a Bachelor of Arts in English from California State University, San Jose.

What Richard enjoys most about his role at Principia: “Working with colleagues who have a commitment to excellence and helping each other with joy.”