Traver Alexander

Industry Analyst

Traver is responsible for preparing and executing research and analysis to support Principia BuilderSeries® data products related to residential exterior trim, siding, doors, and windows.  As an industry analyst, he regularly holds discussions with industry leaders, assimilating key insights to identify and calibrate market demandand supplier share. He utilizes his passion for research and draws on a rich combination of data sources to inform and validate his findings.

Traver brings more than 15 years of industry and market research experience to the Principia team. Traver has served as an in-house researcher and worked in various B2B industries for research vendors. Traver holds a Master of Arts, Political Science, from York University and a Master of Arts in Contemporary Critical Theory from Kingston University. 

What Traver likes most about his role at Principia: “There is never a dull moment tracking markets and working with interesting, exceptional people.”