Lilli Tillman Smith

Industry Analyst

Lilli is responsible for monitoring market trends in the building insulation and roofing markets. She holds discussions with industry leaders and assimilates key insights to identify and calibrate market demand, supply, and supplier share. She gathers information through in-depth interviews and conducting primary and secondary research. Previously, Lilli was a consultant on Principia’s consulting team where she conducted primary research through IDIs and supported report development, data systemization, discussion guide development, and background research.

Lilli brings a bank of fresh knowledge to her role at Principia as well as a Bachelor of Arts in Communication Studies and a Bachelor of Science in Communication Studies / Organizational Communication from the University Of Tennessee.

What Lilli likes most about her role: “My role gives me the opportunity to meet with industry experts to glean valuable information. And I get to work with an engaged and supportive team; we truly are all in this together, and I love that about Principia.”