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Lilli is responsible for recruiting research participants and conducting in-depth interviews to collect qualitative data for consulting clients. Her responsibilities include report development, data systemization, discussion guide development, and background research.

Lilli brings a bank of fresh knowledge to her role at Principia as well as a Bachelor of Arts in Communication Studies and a Bachelor of Science in Communication Studies / Organizational Communication from the University Of Tennessee.

What Lilli likes most about her role: “My role gives me the opportunity to meet with industry experts to glean valuable information. And I get to work with an engaged and supportive team; we truly are all in this together, and I love that about Principia.”