Blog

Changing Channel Dynamics of the $147 Billion Lumber and Building Materials Distribution Industry Reported in Latest Principia Report

As the housing recovery has taken hold, demand for lumber and building materials has also lifted. However, since the downturn, the industry has transformed in many ways that pre-2008 business models can no longer be employed without adjustment to the new reality. The importance of understanding these new dynamics at the channel level is needed … Continued