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Principia Consulting’s Latest Research on Contractor Loyalty Finds Properly Designed Programs Effective at Driving Growth by Capturing More Share of Contractors’ Wallet
Principia’s recently released research, Best Practices in Contractor Loyalty Programs 2015, draws upon interviews with over 1,100 contractors across five exterior building product categories. The results show that contractor loyalty programs provide tangible benefits to both product manufacturers as well as contractors. Specifically, well-executed programs results can be seen in: Increased share of wallet: Manufacturers’ … Continued
Despite Milder Winters, Insulation Demand Sizzles In the Sunbelt
Wood-Alternative Decking Still Has Room To Grow
Multi-Channel Distribution Is The Norm In Windows
Roofing and Speciality 1-Steppers Still Have Room to Grow
The Future Looks Hot For Lumberyard Growth
Future in Lap Siding Varies By State and Project Type
LBM Distribution Industry Reached $147 Billion in 2014
