Chris is an Engagement Manager within Principia’s consulting group. Chris brings more than 20 years of experience as a market research consultant to the Principia team. He works directly with clients to help them understand their marketplace and identify the best options to grow their business.
He has served several industries with a diverse set of clients, ranging from small private manufacturers to large Fortune 100 corporations. He has led engagements to help clients build go-to-market strategies, develop new products to meet market demands, manage customer experience, and conduct competitive intelligence.
Chris graduated magna cum laude with his BA in Business Administration from Trinity University in San Antonio, where he was also elected into Phi Beta Kappa. He received his MA in Communication Studies from the University of Kansas. He is a Past President of Business Marketing Association – Houston and is an active member of the American Marketing Association in Chicago.