Steve is part of the quantitative research team which focuses on the collection, cleansing and synthesizing of Principia’s information. Steve’s primary responsibilities include the development and improvement of algorithms for market models and databases. In addition, Steve supports overall research efforts through the analysis and interpretation of results in order to create and improve Principia’s data products.
Prior to joining Principia, Steve worked in various fields including market research, PR research and higher education administration. His focus throughout his professional career has been on custom research where he used his education and versatile experience to excel. Steve has helped several companies identify and execute on key strategic initiatives including topics such as consumer reputation, product development and business unit performance measurement.
Steve earned a BS in Psychology from Eastern Michigan University and a M.Ed. in Counseling and Personnel Services (Student Affairs) from the University of Southern Mississippi.