Marketing consulting for companies seeking
growth in building materials and chemicals
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Our Mission

Business growth is not only essential; it is within grasp with the right knowledge and foresight providing the direction. Principia delivers added value for its clients in building materials and chemicals by leveraging our focus to achieve a high rate of client success.

Our work produces actionable results for clients seeking to grow revenue, market share and profit margin. Principia clientele includes leaders in the product categories and industry segments we serve.

Our Focus

Building Materials

A unique in-depth understanding of the industry, from raw material to distribution, from installers to property owners. Learn More


Expertise that touches all steps in the complex chemical industry value chain to help achieve business growth. Learn More

Principia Reports

Principa Reports

Our building products reports are widely recognized as effective tools for strategic planning, market share tracking, opportunity assessments and resource allocation. They provide more detailed market information and more accurate and current insights on the North American building products industry than any other comparable source. Learn More