Marketing consulting for companies seeking
growth in building materials and chemicals
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Our Mission

Business growth is not only essential; it is within grasp with the right knowledge and foresight providing the direction. Principia delivers added value for its clients in building materials and chemicals by leveraging our focus to achieve a high rate of client success.

Our work produces actionable results for clients seeking to grow revenue, market share and profit margin. Principia clientele includes leaders in the product categories and industry segments we serve.

Our Focus

Building Materials

A unique in-depth understanding of the industry, from raw material to distribution, from installers to property owners. Learn More


Expertise that touches all steps in the complex chemical industry value chain to help achieve business growth. Learn More

Featured Survey

featured survey

Homeowners Expect to Spend More for Home Improvements

Over 80% of homeowners expect to spend more in home improvements in 2012 and 2013 than they did in 2011. This recent Principia survey of over 1,000 homeowners in North America shows that those who have weathered the economic storm are committed to maintaining the value of their homes and make them more comfortable. Learn More