Serve the Market

Develop market pathways for long-term share and profitability

Capture a Greater Share

A well-defined go-to-market strategy ensures that distribution channels are developed and managed to effectively and efficiently meet customer needs. How you reach and serve customers, while managing your resources, is a delicate balancing act. It’s critical to clearly define your value proposition, routes to market and what it takes to deliver on customer needs.

Looking to:

  • Map the customer journey
  • Determine purchasing behaviors
  • Balance resources with opportunity
  • Increase share of customer wallet

Our Approach
Every engagement leverages our institutional knowledge and ongoing monitoring of residential and construction markets. We balance supply and demand, examine the competitive landscape, and capture the voice of the customer from primary research, including in-depth phone interviews and large-scale phone and web surveys. Our team of functional and industry experts analyze the data and synthesize to form our perspectives on growth opportunities for your business.

Case Study

Channel Strategy to Effectively Serve Big Box Retail

A leading decking manufacturer believed it was under performing on its strategy to sell through the big box channel.

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Find Opportunities to Grow Your Business

Challenges and Opportunities
  • How can you best serve the market?
  • Are you underserved in any key region?
  • Are there emerging trends in how customers want to buy?
  • Do you have any risk of customer conflict?
  • What’s the right balance of resources required?
How We Support Decision Making
  • Coverage model to best serve customers
  • Optimize regional coverage and avoid channel conflict
  • Identify gaps in competitive coverage
  • Impact of channel dynamics on your marketing strategy
  • Cost to serve and support based on customer need

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From market insights to business strategies, we’re ready to discuss your needs.

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