Every business strategy needs to define the marketplace and where products are best positioned to deliver the next level of growth. Once you have a deep understanding of the market demand, you’ll be well positioned to identify opportunities in core and adjacent markets or step-out platform opportunities.
Every engagement leverages our institutional knowledge and ongoing monitoring of residential and construction markets. We balance supply and demand, examine the competitive landscape, and capture the voice of the customer from primary research, including in-depth phone interviews and large-scale phone and web surveys. Our team of functional and industry experts analyze the data and synthesize to form our perspectives on growth opportunities for your business. LEARN MORE
A multinational supplier of commercial interiors sought to expand sales through new markets. An annual revenue goal of $150 million was targeted from new segments entered over a five-year period.Read More
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