Research
Consulting

Case Studies

From cabinets to countertops to windows and doors, Principia's range of industry experience is simply unsurpassed.

Defining Market Share Opportunities Using Specific Supply-Demand Data

A leading pro dealer sought to understand its competitive position in a specific state. The dealer was acquiring other locations in state and concern existed among several of its locations that they were competing with themselves.

Read More

Identifying Opportunities Within Specific Sales Territories

A leading two-step distributor wanted to map its market coverage based on supplier brands carried and how its competitors were positioned in each local market served.

Read More

Increased Sales Through Distributor Partnering

A manufacturer of exterior building products sought to partner with new two-step distributors and wanted to share specific market knowledge for customer targeting.

Read More

Planning for Expanded Market Participation

A major producer of roofing products targeted the multifamily new construction market. A clearly quantified view of the current market size was needed as well as three-year forecasts to support the business case for this initiative.

Read More

Sales Resource Redeployment to Grow Share

A leading supplier of commercial roofing sought to focus its sales and technical resources at architects and roofing consultants to increase its share in specific regions of the country.

Read More

Diversification Through Market Discovery

A major building products company seeking to diversify its product portfolio was interested in commercial waterproofing given this market’s ability to manage margin performance through industry cycles.

Read More

Product Portfolio Evaluation in Commercial Insulation

A manufacturer of foam board insulation sought to assess the best options to increase revenues in commercial applications by expanding its product portfolio beyond EPS.

Read More

Regional Demand Assessment for a New Product

A leading manufacturer of weather resistant barriers wanted to understand the addressable market for a new product and what share could be captured in specific target markets.

Read More

Acquisition Identification and Screening in Metal Roofing

An investor was interested in participating in the fast-growing metal roofing market and needed a better understanding of the size and growth of the opportunity. In addition, the company wanted to develop a starting list of potential investments to enter the business.

Read More

Evaluation of Distribution Network for Growth

A manufacturer of siding wanted to accelerate growth of its business and needed an assessment of the relative strengths and weaknesses of its current distribution network.

Read More

Top