A leading manufacturer of weather resistant barriers wanted to understand the addressable market for a newly developed product adjacency and what share could be captured in specific target market.
Leading building materials company sought to quantify the potential value of product performance improvements in wallboard. Product positioning assessment relative to incumbent products was required up and down the value chain including architects, builders, contractors, and property owners.
A major commercial roofing products company required a revitalized market strategy for its insulated concrete systems used in commercial roofing. The Client’s wanted to develop a fresh perspective on key customer requirements and how best to align its sales organization to serve the market.
A major building materials manufacturer was intent on maintaining its position as market leader in two key exterior product categories by diversifying its product portfolio. A key objective was to explore new product possibilities in both existing and adjacent markets
A leading supplier of exterior trim manufacturer sought to expand its distribution network and has started working with a key distributor in trim. As the distributor adds locations, manufacturer works to get its trim products sold into the new distribution centers.
A leading manufacturer of spray polyurethane foam insulation needed to understand what opportunities within each of its sales territories were being ceded to competitors. However, the company lacked a clear understanding of total SPF demand by region and territory.
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