Case Studies

From cabinets to countertops to windows and doors, Principia's range of industry experience is simply unsurpassed.

Channel Repositioning in Vinyl Windows

A diversified building products company sought to develop a business case to increase existing sales and margin in vinyl windows.

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Market Potential for New Weather Resistant Barriers

A leading manufacturer of weather resistant barriers wanted to understand the addressable market for a newly developed product adjacency and what share could be captured in specific target market.

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Market Assessment for New Drywall Product

A leading building products producer required a thorough understanding about its likely success in launching a new drywall product with unique performance properties.

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New Wallboard Product Introduction

Leading building materials company sought to quantify the potential value of product performance improvements in wallboard. Product positioning assessment relative to incumbent products was required up and down the value chain including architects, builders, contractors, and property owners.

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Market Strategy for Lightweight Insulating Concrete Roof Deck Systems

A major commercial roofing products company required a revitalized market strategy for its insulated concrete systems used in commercial roofing. The Client’s wanted to develop a fresh perspective on key customer requirements and how best to align its sales organization to serve the market.

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Growth Opportunities in Exterior Trim

A major building materials manufacturer was intent on maintaining its position as market leader in two key exterior product categories by diversifying its product portfolio. A key objective was to explore new product possibilities in both existing and adjacent markets

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Expanding Distribution Network in Exterior Trim

A leading supplier of exterior trim manufacturer sought to expand its distribution network and has started working with a key distributor in trim. As the distributor adds locations, manufacturer works to get its trim products sold into the new distribution centers.

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Regional Market Assessment for Insulation

A major fiberglass insulation supplier wanted to assess the best options to increase revenues in a specific geographic by calibrating supply and demand.

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Insulation Growth Opportunities Within Specific Territories

A leading manufacturer of spray polyurethane foam insulation needed to understand what opportunities within each of its sales territories were being ceded to competitors. However, the company lacked a clear understanding of total SPF demand by region and territory.

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Railing Sales Expansion in New Regions

A multi-regional railing manufacturer’s long-term goal is to develop a national footprint and required a strategic analysis of the regions to determine the best opportunity with respect to market size, demand concentration, and growth.

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