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From cabinets to countertops to windows and doors, Principia's range of industry experience is simply unsurpassed.

Homeowner Journey Mapping in Kitchen & Bath Faucets

A major manufacturer of kitchen and bath faucets needed to better understand the purchasing decision process of homeowners. The Client also needed a clear picture of their competitive positioning relating to product attributes and pricing.

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Product and Price Positioning in Residential Doors

A leading building products company desired to increase its share via a product line extension and establish a product performance level and price point that would allow for significant conversion in the mid to luxury home market segment.

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New Opportunities for Solid Surface Countertops

A multinational supplier of solid surfaces sought to expand sales through new markets with an annual revenue goal of $150 million from new segments over a five-year period.

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Market Entry Strategy in HVAC Equipment

A well-established Japanese producer of electronic control devices was in the early stages of commercializing a new line of energy efficient control modules focused on the HVAC industry.

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Channel Strategy Optimization in Residential HVAC Distribution

A distributor of HVAC systems sought to reevaluate its entire go-to-market strategy as part restructuring its sales organization and resource allocation.

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Defining Market Share Opportunities Using Specific Supply-Demand Data

A leading pro dealer sought to understand its competitive position in a specific state. The dealer was acquiring other locations in state and concern existed among several of its locations that they were competing with themselves.

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Planning for Expanded Market Participation

A major producer of roofing products targeted the multifamily new construction market. A clearly quantified view of the current market size was needed as well as three-year forecasts to support the business case for this initiative.

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Sales Resource Redeployment to Grow Share

A leading supplier of commercial roofing sought to focus its sales and technical resources at architects and roofing consultants to increase its share in specific regions of the country.

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Diversification Through Market Discovery

A major building products company seeking to diversify its product portfolio was interested in commercial waterproofing given this market’s ability to manage margin performance through industry cycles.

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Product Portfolio Evaluation in Commercial Insulation

A manufacturer of foam board insulation sought to assess the best options to increase revenues in commercial applications by expanding its product portfolio beyond EPS.

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