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Regional Market Assessment for Insulation

Situation

A major fiberglass insulation supplier wanted to assess the best options to increase revenues in a specific geographic by calibrating supply and demand.

Approach

Principia benchmarked the market size and segmented the market by type of construction, categories of distribution customers and existing supplier share. Detailed breakdowns were developed for each state or province and major MSAs. Geographic plots of customer density and supplier locations were prepared to evaluate where and how the Client could grow in the market.


Outcome

The Client proceeded with recommended options expected to generate $40 million in additional revenue growth over a three-year period with specific action plans for each MSA.

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