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Countertop Replacement Driven by Existing Home Sales
According to Principia’s recent survey among nearly 7,000 homeowners across multiple product categories, about 20% of home improvement projects were triggered by the turnover of a home. Countertop replacement projects were the most likely to be related to the sale or purchase of a home. Nearly 40% of countertop replacement projects were related to home turnover—that equates to two of every five countertop projects.
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