Wood trim still dominates the market, but PVC is steadily gaining ground

By Sean Wallisch

ProSales Magazine

Wood is still king in the world of exterior trim—for now, at least. But a desire for low-maintenance and longer-lasting material means PVC is making strides in the market. Freedonia, a Cleveland-based research group, predicts demand nationwide for molding and trim will rise 5.5% annually by 2020 and boost the product segment’s value to $9.9 billion. “Wood will remain the top material for molding and trim, though competition from plastic and engineered wood is expected to intensify,” Freedonia notes.

The exterior trim and molding market is worth about $1.6 billion, estimates Loi McLoughlin, general manager of trim and molding at AZEK Building Products. Of that, about 20% is PVC-based products.

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