In 2018, liquid applied roofing (LAR) demand was estimated to be nearly $1 billion at the net manufacturer level. Liquid Applied Roofing is the fastest growing segment of roofing industry in North America. While this segment represents only 14% of the total roofing market today, these roof coatings are used primarily in reroofing (including maintenance and restoration), which represents over 85% of overall demand for all commercial roofing.

Principia’s Liquid Applied Roofing 2020 data product will provide a deeper analysis of what is driving LAR demand and growth. The data product uses 2019 as a baseline to analyze demand by material, region, building type, construction type, distribution channel, and supplier, as well as provides a year-over-year forecast through 2022.

Features and insights that will be delivered with Liquid Applied Roofing 2020 include:

  • Interactive market demand, supply, and forecast growth dashboards
  • Summary overview of market size, trends, developments and future outlook
  • Voice of Customer insights about material decision makers, decision drivers, installation practices, and the impact of code adoption on building practices

Principia’s innovative, online data products deliver an unequaled, 360° industry view of supply and demand for the commercial roofing market. Principia’s proprietary online platform enables users to access the data and summaries and instantly customize data views to support decision making, marketing or sales needs.

For more information, download Principia’s Liquid Applied Roofing 2020  brochure or contact us today.